IMM for gender equality
Women play an important role in the SGB sector as entrepreneurs, employees, and consumers. However, gender inequality is witnessed across the sector, with women being underrepresented in growth-oriented entrepreneurship, securing less investment, holding fewer management positions, and receiving lower pay compared to their men counterparts. By applying a gender lens to impact measurement and management (IMM) practices, businesses and support organizations can create more natural points for reflection on the differential outcomes of men versus women they engage.